Business Day “Understand your country or lose it”
Campaign
Business Day is one of South Africa’s most respected newspapers. This campaign flighted in the run-up to the national elections in 2013, as the country was still being plagued by corruption. This was intended to get people thinking about the major issues our country faces and what is at stake at election time.
The “characters” in all three ads were really “in” the situations we portrayed. None of them were professional actors.
Awards:
Loerie Awards Silver (2014)
Awards:
Silver Loerie Award
Cannes finalist
Saturday Star Orchid Award