Opel Mokka “Less normal. More Mokka"
Integrated brand campaign
After years of being almost invisible, Opel needed a change… In fact, a complete reset. So, that’s exactly what they did. New team, new vision, new cars and the model to reintroduce Opel to the world? The all-new Opel Mokka. The problem was, we had to launch this Opel that was anything but normal, in a time (March 2021) where everyone only wanted things to go back to normal.
The campaign ran in 54 different countries across the world.
Less Normal Experience
A partnership with house music giants, Defected.
A virtual dance party for the launch of the new Opel Mokka featuring six of Europe’s hottest DJs playing 6 hours of sizzling beats from 5 special locations.
Less Normal Stories
A less normal content series focused on some of the more less normal aspects of the new Opel Mokka.
Opel Mokka AR filter and partnership with Drive Tribe
Print campaign
OOH
Billboards
