Opel Mokka x Defected “Less Normal Experience”
Virtual dance party
1 x brand new all-electric Opel Mokka-e.
1 x launch film with an iconic soundtrack.
2 x remixes.
1 x Opel x Defected virtual dance party.
6 x world-class DJ’s, from Opel’s top markets.
6 x hours of banging hits livestreamed on YouTube and Facebook.
Supporting social content across Instagram and Twitter.
Resulting in 26 693 006 minutes (the equivalent to 51 years?!!) of house music watched and time spent with the brand.
Awards:
2022 Webby Awards Honoree - Virtual & Remote - Best Realtime Experience
