Nestlé THOMY “Woof!”
Film
Some things in life have no purpose other than bringing us joy. Like slapping bags of rice, jumping over the cracks in paving or petting every dog you see. So, when it came to promoting the official in-store launch of the THOMY Saurk (a fork innovation that screws directly onto THOMY Tube sauces for unrivalled tube-to-tongue condiment delivery), you might ask, was it really necessary to create an entire film for a sausage saucing fork? We'd have to say yes. Absolutely, completely, entirely, unnecessarily necessary.
Here’s a link to the film in German - https://youtu.be/_JbpuXbYPrg?si=A1iedgvxKotzDugJ
Loads more social content on TikTok.
Awards and recognition:
First place - HorizonT.net "Kreation des Monats Januar 2025"
PR:
https://www.shots.net/news/view/thomys-necessary-evils
https://www.horizont.net/marketing/nachrichten/neues-von-der-saucengabel-ein-hungriger-wolf-ist-der-star-der-neuen-tiktok-kampagne-von-thomy-224515
https://lbbonline.com/news/a-wolf-has-a-taste-for-the-unconventional-in-spot-for-mayo-brand-thomy
Credits:
Agency - McCann Frankfurt
Client - Nestlé
ECD - Donovan Bryan
CD - Jono Dennis, Sunét Willemse, Marion Bryan
Copywriter - Jono Dennis
Art Director - Marion Bryan, Sunét Willemse
Agency Producer - Silvia Kirsch
Director - Floris Kingma
Production Company - Armoury and Craft Worldwide
DOP - Theo Garland
Editor - Struan Clay
Producer - Ryan Morgan
Executive Producer - Matt Hichens
Post Production - Coffee & TV